Datadriven Strategy Boosts Facebook Ad ROI

Datadriven Strategy Boosts Facebook Ad ROI

This article delves into the importance and implementation process of Facebook ad data tracking. It focuses on two data return methods: C2S and S2S, highlighting key aspects of gateway interface modification and data processing. It emphasizes the significance of bidirectional data return between e-commerce platforms and media platforms. The article provides a practical guide to data tracking on Facebook, aiming to help readers improve ad performance and achieve ROI growth. It covers essential steps for setting up effective tracking and leveraging data insights for campaign optimization.

12/29/2025 Customs Knowledge
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Chinas Firsttier Cities Tackle Lastmile Delivery Challenges

Chinas Firsttier Cities Tackle Lastmile Delivery Challenges

First-tier cities face a severe shortage of last-mile delivery depots, impacting delivery efficiency and courier safety. A CPPCC National Committee member suggests urban planning should incorporate last-mile service facilities. While policies offer guidance, practical implementation remains challenging. The industry needs to improve land utilization efficiency, and communities can leverage idle spaces to jointly solve the last-mile dilemma. This collaborative approach is crucial to overcoming the challenges of securing adequate space for efficient last-mile delivery operations in densely populated urban areas.

09/28/2025 Logistics Industry Insights
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Crossborder Ecommerce Streamlines Logistics to Boost Satisfaction

Crossborder Ecommerce Streamlines Logistics to Boost Satisfaction

Frequent complaints arise in cross-border e-commerce logistics, with customs clearance delays and last-mile delivery being primary culprits. Optimizing the entire cross-border logistics chain is crucial. This includes domestic 'three inspections' standards, intelligent sorting, international air and sea freight options, RCEP customs clearance channels, destination country pre-clearance, EIN tax number requirements, variations in last-mile delivery efficiency, overseas warehouse models, and a full-link visualization system. Addressing these factors can significantly improve the overall customer experience and efficiency in cross-border e-commerce.

11/03/2025 Logistics
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